The Role of Heat Maps in Boosting B2C E-commerce Conversion Rates: Comparing Organic vs. Paid Traffic Interactions
Heat maps revolutionize how online retailers understand customer behavior by providing visual representations of user interactions across web pages. These powerful analytical tools reveal where visitors click, how far they scroll, and what elements capture their attention—insights that can dramatically improve conversion rates when properly interpreted and applied. Understanding heat map technology for e-commerce success…
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